“What is brilliantly interesting about icons, I think, is how they are made. Unlike celebrities who are doctored to us, icons are truly bred and born from our own guts. No one can make you want to remember someone or some moment. You just do.”
I regularly flip through old issues of RUSSH for inspiration, be it for small bites of images, words, or styling, and on the whole for the stories that each of the former conveys. The independent Australian magazine has always captured that insouciant, disheveled, run wild, run free attitude so distinctive of its people and culture. I attribute a large part of that undeniably cool and carefree spirit to Stevie Dance, former assistant turned fashion editor of the magazine.
The Aussie native is so much more than a simple interpreter of trends; she’s fueled by countless film and music references, pop culture, literature, dreamers—anything that she can incorporate into an image-driven narrative. When Dance eventually became editor of RUSSH, she wrote the above sentiment about enduring icons in her editor’s letter. Since then, she moved to New York to be a creative consultant and stylist for various publications such as Vogue, Oyster, Pop, and last year launched her own online zine, Shop Ghost.
“Created to curate the online experience,” Shop Ghost aims to tastefully edit the idle act of online browsing into an inspiring, pleasurable, and informative platform. Dance’s photography is interwoven with collages, interviews, and offbeat shopping habits. It’s a love project second only to her first passion, films and filmmaking (a tentative script is in the works, she’s said). The look of the site is raw, lo-fi, driven by instinct rather than trends.
The same description can be said of her personal style. Old band tees and all white suiting, dresses that hang off the shoulders, silk blouses turned inside out… hers is a style informed by nostalgia, restraint, Judd Nelson in The Breakfast Club, a young Elvis Presley, Motown, and much else besides.
No one can make me remember Stevie Dance or her work. I just do. Born from our own guts, she’s our icon of the week.
SHOP OUR STEVIE INSPIRED WARDROBE